Grammy-nominated South Carolina quartet NEEDTOBREATHE have unveiled the video for ‘HAPPINESS’, the lead single from their upcoming album H A R D L O V E released on July 15th through Atlantic Records.Directed by Noble Jones (Taylor Swift, OneRepublic, Lady Antebellum) ‘HAPPINESS’ sees the cast – including NEEDTOBREATHE – running through deserted streets of LA. Describing the video, frontman Bear Reinhart says, “’HAPPINESS’ was a lot of fun to make...who doesn't want to run around the streets of LA in the dead of night? It's also the first video we've ever gotten to show off our athletic skills. You're welcome America. #Rio2016”
Co-produced by NEEDTOBREATHE and recorded at their very own Plantation Studios in Charleston, SC, H A R D L O V E follows 2014’s Rivers In The Wasteland, which became a global smash hit, debuting in the US Billboard Chart at No. 3, and topping both the Rock and Alternative album charts. It spawned two huge hit singles, gold-selling ‘Brother (Feat. Gavin DeGraw)’ and the Grammy-nominated ‘Multiplied’, both of which gained UK airplay (the former landing itself on the BBC Radio 2 playlist).
The new album has seen the band delving into the world of electronic effects and instrumentation. The result: a sublimely crafted and expansive sound that still reflects the larger-than-life intensity of NEEDTOBREATHE’s unforgettable live show.
H A R D L O V E is now available for pre-order, with all purchases accompanied by an instant grat download of ‘HAPPINESS’ as well as album tracks ‘MONEY & FAME’, ‘NO EXCUSES’, and the recently released ‘GREAT NIGHT’ which features fellow South Carolinians Shovels & Rope. Exclusive album pre-order bundles that also include limited-edition merchandise are available at the band’s official online store.
Signed copies of H A R D L O V E will be available exclusively for UK fans from the day of release from Banquet Records, Kingston and through their website www.banquetrecords.com.
